Privacy Policy

1 Who We Are

88eff ("we", "us", "our", "the Company") operates the online gaming platform accessible at 88eff.pro, including all associated subdomains, mobile applications, and services offered under the 88eff brand. 88eff acts as the data controller in respect of all personal data collected from players and site visitors in connection with the platform.

88eff holds an internationally recognised gaming licence and operates in compliance with applicable data protection standards under that licensing framework. For all privacy-related queries, players may contact our dedicated Data Protection team through the live chat widget available on every page of the platform, or by email at [email protected].

This Privacy Policy applies to all individuals who visit the 88eff website, register a player account, use any 88eff service, or otherwise interact with the 88eff platform. By using the platform, you confirm that you have read and understood this policy and consent to the processing of your personal data as described herein.

2 Data We Collect

88eff collects personal data across several categories, depending on how you interact with the platform. The table below outlines the primary categories of data we collect and typical examples within each category:

We do not collect sensitive personal data categories — such as racial or ethnic origin, political opinions, health data, or biometric data — unless specifically required to do so by our licensing obligations or applicable law, in which case we will seek your explicit consent beforehand.

3 How We Collect Data

88eff collects personal data through the following means:

• Direct interactions: Data you provide when registering an account, completing KYC verification, making a deposit or withdrawal, contacting support, or updating your account preferences;
• Automated technologies: Technical data collected automatically when you visit the 88eff platform, including via cookies, server logs, and similar tracking technologies (see Section 7 for full details);
• Third-party providers: Data received from payment processors (such as JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and Raast), identity verification services, and fraud detection partners, in order to fulfil our regulatory and operational obligations;
• Publicly available sources: In limited circumstances where required for fraud prevention or AML compliance, we may reference publicly available information to verify details you have provided.

4 How We Use Your Data

88eff uses your personal data only for legitimate, clearly defined purposes. The table below maps each purpose to the data categories used and the legal basis for that processing:

We will never use your personal data for any purpose that is incompatible with the purposes listed above. If we intend to process your data for a new purpose, we will notify you and, where required by law, obtain your explicit consent before doing so.

5 Legal Basis for Processing

88eff processes personal data on one or more of the following legal grounds, depending on the specific processing activity:

• Contract performance: Processing is necessary to provide you with the services you have requested, including account management, bet settlement, and payment processing;
• Legal obligation: Processing is required to comply with applicable laws and regulations, including anti-money laundering legislation, age verification requirements, and licensing conditions imposed by our gaming regulator;
• Legitimate interests: Processing is necessary for purposes that are in 88eff's legitimate business interests — such as fraud prevention, platform security, and service improvement — provided those interests are not overridden by your fundamental rights and freedoms;
• Consent: Where we rely on consent — for example, to send you marketing communications or to place non-essential cookies on your device — you may withdraw that consent at any time without affecting the lawfulness of any processing carried out prior to withdrawal.

6 Data Sharing & Disclosure

88eff may share your personal data with third parties only in the following limited and controlled circumstances:

• Payment processors: We share necessary financial and identity data with JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Raast, and other payment service providers solely to process your deposit and withdrawal transactions;
• KYC and identity verification partners: We engage regulated third-party identity verification services to assist with age verification and AML compliance. These partners process only the data strictly necessary for verification purposes;
• Fraud prevention services: We may share technical and behavioural data with specialist fraud detection providers to protect the platform and its players from account takeover, bonus abuse, and financial fraud;
• Regulatory and law enforcement authorities: We will disclose personal data to relevant government bodies, regulators, or law enforcement agencies where we are legally required to do so, or where disclosure is necessary to prevent or detect serious crime;
• Group companies and service providers: We may share data with companies within the 88eff group and with contracted technology, hosting, and analytics vendors who process data strictly on our behalf under binding data processing agreements;
• Business transfers: In the event of a merger, acquisition, or sale of assets, your personal data may be transferred to the acquiring entity. We will notify you of any such transfer and of any changes to this Privacy Policy that may result.

All third parties with whom we share personal data are contractually required to implement appropriate security measures and to process your data only for the specified purposes. They are not permitted to use your data for their own independent commercial purposes.

7 Cookies & Tracking Technologies

88eff uses cookies and similar tracking technologies to operate the platform, remember your preferences, analyse usage patterns, and where you have consented, to deliver relevant promotional content. The categories of cookies we use are as follows:

• Strictly necessary cookies: These are essential for the platform to function and cannot be switched off. They are set in response to your actions — such as logging in, setting deposit limits, or adding a game to your favourites. No consent is required for these cookies;
• Functional cookies: These allow the platform to remember choices you have made — such as your preferred language or the last game category you browsed — to deliver a more personalised experience;
• Analytics cookies: We use analytics tools to understand how players use the 88eff platform so we can improve performance, fix bugs, and prioritise feature development. Analytics data is aggregated and anonymised wherever possible;
• Marketing cookies: With your consent, we may use cookies to track your activity and display relevant 88eff promotional content. You may withdraw consent for marketing cookies at any time via your browser settings or our cookie preference centre.

You can control and delete cookies through your browser settings at any time. Please note that disabling strictly necessary cookies may impair platform functionality, including your ability to log in or complete financial transactions.

8 Data Retention

88eff retains your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law and our gaming licence obligations. The following general retention periods apply:

• Account and identity data: Retained for the duration of your account plus a minimum of five (5) years following account closure, in compliance with AML record-keeping requirements;
• Financial and transaction data: Retained for a minimum of five (5) years from the date of each transaction, in line with financial regulatory requirements;
• KYC documents: Retained for a minimum of five (5) years following the completion of verification or account closure, whichever is later;
• Gaming activity data: Retained for a minimum of three (3) years for responsible gaming monitoring and dispute resolution purposes;
• Communications and support data: Retained for three (3) years from the date of the communication, unless ongoing legal or regulatory proceedings require longer retention;
• Marketing preferences: Retained until you withdraw consent or close your account, whichever is sooner.

Once the applicable retention period expires, personal data is securely deleted or anonymised in accordance with our data disposal procedures.

9 Data Security

88eff implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, loss, destruction, or disclosure. These measures include:

• Industry-standard 256-bit SSL/TLS encryption for all data in transit between your device and our servers;
• Encryption of sensitive data fields — including financial data and KYC document files — at rest in our database systems;
• Multi-factor authentication requirements for all 88eff administrative staff accessing player data systems;
• Role-based access controls ensuring that employee access to personal data is limited strictly to what each role requires;
• Regular third-party penetration testing and security audits of platform infrastructure;
• 24/7 automated monitoring for suspicious login attempts, account takeover patterns, and unusual data access events;
• Documented incident response procedures, including player notification protocols in the event of a data breach affecting your personal data.

While 88eff takes all reasonable steps to protect your data, no online platform can guarantee absolute security. You are responsible for maintaining the confidentiality of your own account credentials. If you suspect your account has been compromised, contact our support team immediately via live chat.

10 Your Rights

As a data subject, you hold a number of rights over the personal data that 88eff holds about you. These rights are summarised below. To exercise any of these rights, contact our support team via live chat or email at [email protected]. We will respond to all verified requests within thirty (30) days.

11 Children & Minors

88eff employs mandatory age verification procedures as part of the account registration process. Any account found to belong to an individual under 21 years of age will be immediately suspended, all associated funds will be returned via the original payment method where legally permissible, and all personal data associated with the underage account will be deleted from our systems.

If you are a parent or guardian and believe that your child has registered on the 88eff platform, please contact us immediately via live chat or at [email protected]. We will investigate and take appropriate action within 24 hours of receiving your report.

12 International Data Transfers

As an internationally licensed gaming platform, 88eff may transfer your personal data to servers and service providers located outside Pakistan. Where such transfers occur, we ensure that an equivalent level of data protection is maintained through one or more of the following safeguards:

• Transfers to countries that the relevant regulatory authority has determined to provide an adequate level of data protection;
• Use of standard contractual clauses or binding corporate rules that impose equivalent data protection obligations on the recipient;
• Where required, obtaining your explicit consent to the transfer after informing you of the risks involved.

You may request details of the specific safeguards in place for any international transfer of your personal data by contacting our support team.

13 Third-Party Services

The 88eff platform may contain references or links to third-party services, including payment gateways and game providers. 88eff is not responsible for the privacy practices of these third parties. Each third-party provider operates under its own privacy policy, and we encourage you to review those policies before interacting with any third-party service accessed through or in connection with the 88eff platform.

All game content available on 88eff is provided by licensed third-party game studios. While these providers may receive aggregated, anonymised gameplay statistics for game performance monitoring, they do not receive personally identifiable information about individual players without your explicit consent.

14 Policy Amendments

88eff reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, legal obligations, or platform services. Where amendments are material — meaning they significantly affect your rights or how we handle your data — we will provide advance notice by email to your registered address or via a prominent notice on the platform.

The "Last Updated" date shown at the top of this page reflects when the current version came into effect. We encourage you to review this page periodically. Your continued use of the 88eff platform following any amendment constitutes your acknowledgement of the updated Privacy Policy.

15 Contact & Complaints

If you have any questions, concerns, or complaints about how 88eff processes your personal data, or if you wish to exercise any of your data rights as described in Section 10, please contact us through any of the following channels:

• Live Chat: Available on every page of the platform, 24/7 in English and Urdu. Average response time under 60 seconds.
• Email: [email protected] — substantive responses within 24 hours on business days.

We take all privacy complaints seriously. Upon receiving your complaint, we will acknowledge it within 24 hours and provide a full response within thirty (30) days. Where your complaint cannot be resolved through our internal process, you may escalate the matter to the relevant data protection supervisory authority applicable under our licensing jurisdiction.

For more information on how 88eff handles your rights as a player — including responsible gaming tools, self-exclusion options, and deposit limit settings — please visit our Responsible Gaming page or our FAQ.